Digital Marketing Statistics: Emailing

The abuse of sending email communications has caused the opening rates of emailings to drop at Capital smart city islamabad.

But those percentages should not be compared to instant messaging platforms (SMS, Whatsapp), which achieve almost perfect percentages.

The utility is different, and the results of good communication to a segmented target make this medium one of the best when it comes to transferring interested recipients news, proposals and offers, both for profitability and image of dha peshawar.

Let's see some data that reveal the reality of emailing as a key element in a digital marketing strategy:

OPENING RATIOS

What the opening ratio means: the percentage of recipients who, receiving the email in their inbox and seeing the subject and sender, decide to open it to see its content.

The larger a database, the less segmented and the message is generic, the worse the opening ratios will be for the shipment as seen in pechs islamabad

.

On the other hand, segmented shipments to a very specific database, from which we know what need they want to cover, in which we can incorporate personalized elements, such as the name, but also data that remember why they receive the message and what solution is provided, they will get high percentages of openings.

The data does not allow generating the perfect subject , which is key for the user to decide to continue with the email and view its content; Logic tells us that they must be concrete: provide a solution to a specific problem, add value at the right time, awaken curiosity because the topic, service or product offered, fits the interests of the recipient.

SEGMENTATION AND AUTOMATIC SEQUENCES

If we continue to receive dozens of emails daily at blue world city rawalpindi, it is because for companies it is still a good way to communicate.

In the business world, a communication with an important proposal is sent by email.

Relevant emails are read. The mail sequences, designed to feed valuable information to each user, allow the recipient's interest to be maintained and that, in their mind, the brand is present when they make a decision in their buying (or selling, in the case of owners).

EMAILINGS ON MOBILE

We consult daily, tens or hundreds of times, the mobile screen. Emails are part of the activity with the mobile device, accessing only those that we consider important or attract our attention.

This frenetic activity must be taken into account when planning communications, establishing the subject of the message, its adaptable design and content, so that it is consumed by a reader who spends a few seconds on that task.

OTHER ONLINE MARKETING STATISTICS:

• SEO and online searches
• Social networks
• Payment Campaigns: Google Ads, Facebook Ads
• Lead generation and content strategy

DO YOU NEED TO PLAN YOUR ONLINE CAMPAIGNS?

We have been managing inbound projects for real estate companies for more than 2 years, managing to multiply qualified traffic, increase conversion rates and mature contacts for commercial departments.

Contact us if you want to know how to implement an online real estate marketing strategy :